Trust is fragile, handle it with care
Trust is fragile, handle it with care! #womeninbusiness
One of the hardest days in my business was when my two male business partners abandoned me and a project they had begged me to be a part of. The catalyst was the Nicaraguan political situation that destroyed the economy and tourism for 1.5 years. Although I took it personally at the time, looking back I realize that trusting with whom you do business can lead you either to victory or to your demise. Trusting myself to live up to the spirit of our agreement was the key to finishing what I started without further financial support from them.
đź’ˇ The greatest challenge and the greatest opportunity for women in business / leadership is to build and restore trust in the business world- in our friendships, families and in the community we serve. To achieve that, we need to build trust in ourselves by matching our footsteps to our words. How do we do that?
TIPS: Expectations, Needs and Promises
◽️ Understand People’s Expectations
This requires honest communication, relationship building, and the ability to be open to suggestions you may not want to hear. The trick is that you want to know what people really expect of you as a leader, of the business and of your products and services. Not necessarily what they want, but what they expect. The expectations determine how they behave toward you.
◽️ Understand their Needs
This is about understanding what really drives them, why they follow you and why they buy from you. It boils down to a few key things; a physiological need, a need for safety and security, a need for belonging, a need for esteem and respect or a need for self actualization, for growth, learning, freedom. Knowing what motivates and then meeting that for them helps you maintain their trust.
◽️ Make the Right Promises, and Keep Them
People will be drawn to your promises when they meet their expectations and needs, but they will leave and feel betrayed if you promise things and don’t deliver. As long as you do your best and keep your promises and follow through you will have no regrets. Sometimes people leave regardless even if you’ve done nothing wrong. Know the difference. If they chose to leave, let them go!
Trust sits on a balance of these three bLocks and if you get it right, trust will remain strong.
The key thing women in leadership should remember is that trust is fragile. Handle it with care!
@santoshasurfsanctuary
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